/* ============================================================
   MARK TWO STUDIO - section styles
   ============================================================ */

/* ---------- NAV ---------- */
.nav {
  position: fixed; top: 0; left: 0; right: 0; z-index: 1000;
  display: flex; align-items: center; justify-content: space-between;
  padding: 22px var(--gut); transition: all 0.5s var(--ease);
}
.nav.scrolled {
  background: rgba(251, 241, 233, 0.72);
  backdrop-filter: blur(18px); -webkit-backdrop-filter: blur(18px);
  border-bottom: 1px solid var(--line-2);
  padding-top: 16px; padding-bottom: 16px;
}
/* The wordmark is an image pair: ink for cream backgrounds, white for the
   dark heroes. Which one shows follows the same over-aurora / scrolled /
   menu-open states that used to recolour the text. */
.nav .logo { display: flex; align-items: center; line-height: 0; }
.nav .logo .logo-img { height: 22px; width: auto; display: block; }
.nav .logo .logo-white { display: none; }
.nav.over-aurora:not(.scrolled) .logo .logo-ink { display: none; }
.nav.over-aurora:not(.scrolled) .logo .logo-white { display: block; }
.nav.over-aurora.menu-open .logo .logo-ink { display: block; }
.nav.over-aurora.menu-open .logo .logo-white { display: none; }
.nav-links { display: flex; gap: 38px; align-items: center; }
.nav-links a {
  font-size: 13px; letter-spacing: 0.04em; position: relative; padding: 4px 0;
  font-weight: 500; opacity: 0.85;
}
.nav-links a::after {
  content: ""; position: absolute; left: 0; bottom: -2px; height: 1px; width: 0;
  background: currentColor; transition: width 0.4s var(--ease);
}
.nav-links a:hover { opacity: 1; }
.nav-links a:hover::after { width: 100%; }
/* ---------- SERVICES DROPDOWN ---------- */
.nav-dropdown { position: relative; }
.nav-dropdown-trigger { display: flex; align-items: center; gap: 5px; font-family: var(--sans); font-size: 13px; font-weight: 500; letter-spacing: 0.04em; background: transparent; border: none; color: inherit; cursor: pointer; padding: 4px 0; opacity: 0.85; }
.nav-dropdown-trigger:hover { opacity: 1; }
.nav-dropdown-menu { position: absolute; top: calc(100% + 14px); left: 50%; transform: translateX(-50%); background: var(--cream); border: 1px solid var(--line); border-radius: 14px; box-shadow: 0 18px 40px rgba(52,36,42,0.16); display: flex; flex-direction: column; overflow: hidden; min-width: 180px; z-index: 10; padding: 6px; }
.nav-dropdown-menu a, .nav-dropdown-menu .nav-dropdown-soon { font-family: var(--sans); font-size: 13.5px; font-weight: 500; color: var(--ink); padding: 10px 14px; border-radius: 8px; text-align: left; white-space: nowrap; }
.nav-dropdown-menu a:hover { background: var(--line-2); }
.nav-dropdown-menu .nav-dropdown-soon { color: var(--ink-faint); cursor: default; display: flex; justify-content: space-between; gap: 10px; }
.nav-dropdown-menu .nav-dropdown-soon em { font-style: normal; font-family: var(--mono); font-size: 10px; letter-spacing: 0.08em; text-transform: uppercase; }

.nav-right { display: flex; align-items: center; gap: 22px; }
.nav-cta { font-size: 13px; font-weight: 600; letter-spacing: 0.02em; padding: 9px 18px; border-radius: 100px; border: 1px solid #FFB98A; background: #FFB98A; color: var(--ink); transition: 0.4s var(--ease); white-space: nowrap; }
.nav-cta:hover { background: var(--ink); border-color: var(--ink); color: var(--cream); }
.nav.over-aurora:not(.scrolled) .nav-cta:hover { background: #fff; border-color: #fff; color: var(--ink); }
.lang-switch { position: relative; }
.lang-current {
  display: flex; align-items: center; gap: 5px;
  font-family: var(--sans); font-size: 13px; font-weight: 600; letter-spacing: 0.02em;
  background: transparent; border: none; color: inherit; cursor: pointer; padding: 4px 2px;
}
.lang-caret { font-size: 10px; opacity: 0.6; }
.lang-menu {
  position: absolute; top: calc(100% + 10px); left: 50%; transform: translateX(-50%);
  background: var(--cream); border: 1px solid var(--line); border-radius: 12px;
  box-shadow: 0 18px 40px rgba(52,36,42,0.16);
  display: flex; flex-direction: column; overflow: hidden;
  min-width: 64px; z-index: 10;
}
.lang-option {
  font-family: var(--sans); font-size: 13px; font-weight: 600; color: var(--ink);
  background: transparent; border: none; padding: 9px 14px; cursor: pointer; text-align: left;
}
.lang-option:hover { background: var(--line-2); }
.lang-option.active { color: var(--au-pink); }
/* light text when over hero aurora */
.nav.over-aurora:not(.scrolled) { color: #fff; }
.nav.over-aurora:not(.scrolled) .logo .dot { color: #fff; }

/* ---------- HERO (shared) ---------- */
/* dark, rich hero palette - burgundy-dominant, deepening into wine-red, no orange/sunset tones.
   Scoped to .hero only so other aurora sections (services, footer) keep their warm-orange look. */
.hero {
  --au-cream: #2A0910;
  --au-pink:  #7A1230;
  --au-coral: #A31E2A;
  --au-peach: #D9553D;
  --au-accent: #FFB98A;
  --au-blush: #A83248;
  --au-red: #A31E2A;
}
.hero { position: relative; min-height: 100svh; display: flex; overflow: hidden; }
.hero .aurora { z-index: 0; }
/* smooth, blob-free wash for the hero - soft diagonal pink → orange → cream */
.hero .aurora.smooth .blob { display: none; }
.hero .aurora.smooth::before {
  background: linear-gradient(165deg,
    var(--au-cream) 0%,
    var(--au-pink) 30%,
    var(--au-coral) 58%,
    var(--au-peach) 82%,
    var(--au-cream) 100%);
}
.hero-content { position: relative; z-index: 3; width: 100%; display: flex; }
.hero .scrollcue {
  position: absolute; left: 50%; bottom: 30px; transform: translateX(-50%);
  z-index: 4; display: flex; flex-direction: column; align-items: center; gap: 10px;
  color: #F9C4CE; font-family: var(--mono); font-size: 10px; letter-spacing: 0.3em;
}
.hero .scrollcue .line { width: 1px; height: 40px; background: rgba(249,196,206,0.35); position: relative; overflow: hidden; }
.hero .scrollcue .line::after {
  content:""; position:absolute; inset:0; background: #F9C4CE; transform: translateY(-100%);
  animation: cue 2.4s var(--ease) infinite;
}
@keyframes cue { 0%{transform:translateY(-100%);} 50%{transform:translateY(0);} 100%{transform:translateY(100%);} }
.hero .coord {
  position: absolute; z-index: 4; color: rgba(255,255,255,0.8);
  font-family: var(--mono); font-size: 11px; letter-spacing: 0.18em;
}
.hero .coord.tr { top: 120px; right: var(--gut); text-align: right; }
.hero .coord.bl { left: var(--gut); bottom: 34px; }

/* hero variant A - centered logotype */
.heroA .hero-content { align-items: center; justify-content: center; text-align: center; flex-direction: column; padding: 90px var(--gut); }
.heroA .big {
  font-family: var(--serif); color: #fff; font-weight: 500; white-space: nowrap;
  font-size: clamp(48px, 15vw, 232px); line-height: 1; letter-spacing: -0.02em;
}
.heroA .big em { font-style: italic; }
.heroA .sub {
  margin-top: 34px; color: rgba(255,255,255,0.95); max-width: 540px;
  font-size: clamp(15px, 1.5vw, 19px); line-height: 1.6; text-shadow: 0 1px 18px rgba(60,12,10,0.18);
}
.heroA .tagrow { margin-top: 38px; display: flex; gap: 16px; }
.heroA .side-l { position: absolute; left: var(--gut); top: 50%; transform: translateY(-50%); color:#fff; }
.heroA .side-r { position: absolute; right: var(--gut); top: 50%; transform: translateY(-50%); color:#fff; }

/* hero variant D - centred, conversion-led */
.heroD .hero-content {
  flex-direction: column; align-items: center; justify-content: center; text-align: center;
  padding: clamp(120px, 13vw, 160px) var(--gut) clamp(104px, 11vw, 130px);
}
.heroD .wrap { display: flex; flex-direction: column; align-items: center; color: #fff; max-width: 1040px; }

/* Review line above a headline (home hero, service heroes, final CTA). Gold is
   the convention for review stars; the wordmark is plain text until there is a
   Google asset to use. */
.stars {
  display: inline-flex; align-items: center; gap: 14px;
  font-family: var(--mono); font-size: 12px; letter-spacing: 0.22em; text-transform: uppercase;
  color: rgba(255,255,255,0.92);
}
.stars .st { color: #F5B942; font-size: 15px; letter-spacing: 3px; line-height: 1; }
.stars strong { font-weight: 700; color: #fff; }
.heroD .stars { margin-bottom: clamp(22px, 2.6vw, 30px); }

.heroD h1 {
  font-family: var(--serif); font-weight: 500; color: #fff;
  font-size: clamp(38px, 5.6vw, 84px); line-height: 1.02; letter-spacing: -0.02em;
  max-width: 19ch; text-wrap: balance; text-shadow: 0 4px 32px rgba(20,4,4,0.4);
}
/* On wide screens the italic phrase takes its own line rather than starting
   at the tail of the one before, where its first word gets stranded. */
@media (min-width: 981px) { .heroD h1 em::before { content: "\A"; white-space: pre; } }
.heroD h1 em {
  font-style: italic; color: var(--au-accent);
  text-shadow: 0 4px 32px rgba(20,4,4,0.35);
}
.heroD .sub {
  margin-top: clamp(24px, 2.8vw, 32px); max-width: 58ch;
  color: rgba(255,255,255,0.94); font-size: clamp(15px, 1.4vw, 18.5px); line-height: 1.65;
}
.heroD .sub em { font-style: italic; }
.heroD .cta { margin-top: clamp(32px, 3.6vw, 42px); display: flex; gap: 16px; justify-content: center; align-items: center; flex-wrap: wrap; }
.heroD .cta .btn-light:hover { background: var(--au-accent); }

/* The three proof points, where the ticker used to cycle them. */
.heroD .proofs {
  list-style: none; margin-top: clamp(38px, 4.4vw, 56px);
  display: flex; gap: clamp(26px, 4.5vw, 64px); justify-content: center; flex-wrap: wrap;
  font-family: var(--mono); font-size: 12px; letter-spacing: 0.22em; text-transform: uppercase;
  color: rgba(255,255,255,0.92);
}
.heroD .proofs li { display: inline-flex; align-items: center; gap: 12px; }
.heroD .proofs svg { width: 22px; height: 22px; color: var(--au-accent); flex: none; }


@media (max-width: 980px) {
  .heroD .proofs { flex-direction: column; gap: 16px; align-items: center; }
}
@media (max-width: 560px) {
  /* Stars above the words rather than a row that breaks mid-phrase. */
  .stars { flex-direction: column; gap: 10px; }
  .svc-hero-copy .stars { align-items: flex-start; }
}

/* hero variant B - editorial split */
.heroB .hero-content { align-items: center; }
.heroB .wrap { display: grid; grid-template-columns: 1.25fr 0.75fr; gap: 60px; align-items: center; }
.heroB .lead { color: #fff; }
.heroB .lead .eyebrow { color: rgba(255,255,255,0.85); margin-bottom: 26px; }
.heroB h1 {
  font-family: var(--serif); font-weight: 500; color: #fff;
  font-size: clamp(46px, 7vw, 116px); line-height: 0.96; letter-spacing: -0.02em;
  text-shadow: 0 4px 32px rgba(20,4,4,0.4);
}
.heroB h1.h1-sm {
  font-size: clamp(38px, 5.4vw, 84px); line-height: 1.05;
}
/* The italic used to be picked out in blush; the whole headline reads white
   now, with the italic carrying the emphasis on its own - a soft bloom does
   the lifting the colour used to. */
.heroB h1 em {
  font-style: italic; font-weight: 500; color: #fff;
  text-shadow:
    0 4px 32px rgba(20, 4, 4, 0.35),
    0 0 26px rgba(255, 214, 226, 0.5),
    0 0 62px rgba(255, 160, 195, 0.3);
}
.heroB .lead p {
  margin-top: 30px; max-width: 460px; color: rgba(255,255,255,0.94);
  font-size: clamp(15px,1.4vw,18px); line-height: 1.65;
  text-shadow: 0 1px 18px rgba(60,12,10,0.18);
}
.heroB .cta { margin-top: 38px; display: flex; gap: 16px; align-items: center; flex-wrap: wrap; }
.heroB .panel { padding: 30px; border-radius: 22px; }
.heroB .panel .p-top { display: flex; justify-content: space-between; align-items: flex-start; color:#fff; }
.heroB .panel .p-idx { font-family: var(--serif); font-size: 60px; line-height: 1; }
.heroB .panel { transition: box-shadow 0.5s var(--ease), transform 0.5s var(--ease), border-color 0.5s var(--ease); }
.heroB .panel:hover { box-shadow: 0 0 0 1px rgba(255,255,255,0.4), 0 30px 80px rgba(255,46,116,0.45), 0 0 90px rgba(255,122,69,0.35); transform: translateY(-4px); }
.heroB .panel .p-shot {
  margin: 20px 0; border-radius: 14px; height: 200px;
  background: linear-gradient(135deg, var(--au-cream), var(--au-pink));
  position: relative; overflow: hidden;
}
.heroB .panel .p-stats { display: grid; grid-template-columns: 1fr 1fr; gap: 22px 20px; color: #fff; }
.ps-n { font-family: var(--serif); font-weight: 500; font-size: clamp(26px,2.4vw,36px); line-height: 1; letter-spacing: -0.01em; }
.ps-l { margin-top: 6px; font-family: var(--mono); font-size: 11px; letter-spacing: 0.08em; text-transform: uppercase; color: rgba(255,255,255,0.72); }
.heroB .chip { font-family:var(--mono); font-size:10px; letter-spacing:0.1em; padding:5px 10px; border:1px solid rgba(255,255,255,0.4); border-radius:100px; color:#fff; }

/* hero variant C - glass panel over aurora */
.heroC .hero-content { align-items: center; justify-content: center; padding: 110px var(--gut) 60px; }
.heroC .panel { width: 100%; max-width: 1180px; border-radius: 26px; padding: 46px clamp(28px,4vw,64px); position: relative; }
.heroC .panel-nav { display:flex; justify-content: space-between; align-items:center; color:#fff; padding-bottom: 30px; border-bottom: 1px solid rgba(255,255,255,0.25); }
.heroC .panel-nav .pn-links { display:flex; gap: 28px; font-size: 12px; letter-spacing: 0.14em; text-transform: uppercase; font-family: var(--mono); }
.heroC .cgrid { display: grid; grid-template-columns: 1fr auto; gap: 30px; align-items: end; padding-top: 44px; }
.heroC h1 {
  font-family: var(--serif); font-weight: 500; color:#fff;
  font-size: clamp(52px, 8.5vw, 150px); line-height: 0.9; letter-spacing: -0.02em;
}
.heroC h1 em { font-style: italic; }
.heroC .c-side { color:#fff; text-align: right; display:flex; flex-direction: column; gap: 18px; align-items: flex-end; }
.heroC .c-num { font-family: var(--serif); font-size: clamp(48px,7vw,110px); line-height: 0.9; opacity: 0.9; }
.heroC .c-foot { display:flex; justify-content: space-between; align-items: center; color: rgba(255,255,255,0.85); padding-top: 30px; margin-top: 36px; border-top: 1px solid rgba(255,255,255,0.25); font-family: var(--mono); font-size: 11px; letter-spacing: 0.16em; }
.heroC .c-foot .links { display:flex; gap: 20px; }

/* ---------- MARQUEE ---------- */
.marquee { background: var(--wine); color: var(--cream); padding: 16px 0; overflow: hidden; white-space: nowrap; }
.marquee.marquee-foot { margin-top: clamp(60px,8vw,110px); }
.marquee .track { display: inline-flex; gap: 28px; animation: scrollx 90s linear infinite; }
.marquee .track span { font-family: var(--mono); font-size: clamp(13px,1.3vw,17px); letter-spacing: 0.08em; text-transform: uppercase; font-style: normal; display:inline-flex; align-items:center; gap:28px; }
.marquee .track span::after { content:"✦"; font-style: normal; font-size: 0.8em; color: var(--au-pink); }
@keyframes scrollx { to { transform: translateX(-50%); } }
@media (prefers-reduced-motion: reduce){ .marquee .track { animation: none; } }

/* ---------- SECTION HEAD ---------- */
.sec-head { display: flex; justify-content: space-between; align-items: flex-end; gap: 40px; margin-bottom: clamp(40px,6vw,84px); }
.sec-head h2 { font-family: var(--serif); font-weight: 500; font-size: clamp(38px,6vw,92px); line-height: 0.98; letter-spacing: -0.02em; max-width: 12ch; }
.sec-head h2 em { font-style: italic; }
/* Italic accents on the dark sections carry the hero's soft glow; on the
   cream sections they take the red the problem statement uses. */
.services .sec-head h2 em, .stats .sec-head h2 em, .whyus .sec-head h2 em, .quote .sec-head h2 em,
.guarantee h2 em, .final-cta h2 em {
  text-shadow: 0 4px 32px rgba(20,4,4,0.35), 0 0 26px rgba(255,214,226,0.5), 0 0 62px rgba(255,160,195,0.3);
}
.industries .sec-head h2 em, .work .sec-head h2 em, .faq .sec-head h2 em { color: #E63C4E; }
.process .sec-head h2 em { color: #C42D5C; }
.compare .sec-head h2 em, .wwww .sec-head h2 em { color: #FF3175; }
/* These run to full sentences; the default 12ch stacks them three or four deep. */
.compare .sec-head h2, .wwww .sec-head h2 { max-width: 19ch; }
.sec-head .right { text-align: right; max-width: 320px; color: var(--ink-soft); font-size: 15px; line-height: 1.6; }
.pad { padding-block: clamp(80px, 11vw, 168px); }

/* ---------- WORK ---------- */
.work { background: var(--cream); }
.work-grid { display: grid; grid-template-columns: 1fr 1fr; gap: clamp(24px,3vw,48px); }
.proj { cursor: pointer; }
.proj .shot {
  /* Matches the native ratio of the screenshots that fill it, so nothing gets
     cropped away - the old 4/3 box was cutting the top and bottom off. */
  position: relative; border-radius: 18px; overflow: hidden; aspect-ratio: 1900/1080;
  display: flex; align-items: flex-end; padding: 26px;
}
.proj.tall .shot { aspect-ratio: 3/4; }
.proj .shot .ph-grad { position:absolute; inset:0; z-index:0; }
.proj .shot .ph-noise { position:absolute; inset:0; z-index:1; opacity:0.5;
  background-image: repeating-linear-gradient(45deg, rgba(255,255,255,0.06) 0 2px, transparent 2px 9px); }
.proj .shot .idx { position:absolute; top:22px; left:24px; z-index:2; color:#fff; font-family:var(--serif); font-size: 30px; }
.proj .shot .tag { position:absolute; top:24px; right:24px; z-index:2; }
.proj .shot .open { position:absolute; bottom:24px; right:24px; z-index:2; width:54px; height:54px; border-radius:50%; display:flex; align-items:center; justify-content:center; color:#fff; transition: 0.4s var(--ease); }
.proj:hover .shot .open { background:#fff; color: var(--ink); transform: rotate(45deg); }
.proj .meta { display:flex; justify-content: space-between; align-items: baseline; margin-top: 18px; }
.proj .meta h3 { font-family: var(--serif); font-weight: 500; font-size: clamp(24px,2.4vw,34px); transition: 0.4s; }
.proj:hover .meta h3 { color: var(--au-pink); }
.proj .meta .yr { font-family: var(--mono); font-size: 12px; color: var(--ink-faint); }
.proj .svc { margin-top: 6px; color: var(--ink-soft); font-size: 14px; }
.work .offset { margin-top: 64px; }

/* ---------- SERVICES ---------- */
.services {
  --au-cream: #7A1030;
  --au-pink:  #D42B4A;
  --au-coral: #F0543A;
  --au-peach: #FFA35C;
}
.services { position: relative; overflow: hidden; color: var(--cream); }
.services .aurora { z-index: 0; }
.services .wrap { position: relative; z-index: 3; }
.services .sec-head h2 { color: #fff; }
.services .sec-head .right { color: rgba(255,255,255,0.78); }
.svc-panel { border-radius: 28px; padding: clamp(14px,2.4vw,30px) clamp(20px,3.4vw,54px); }
.svc-list { }
.svc-intro { max-width: 74ch; color: rgba(255,255,255,0.82); font-size: clamp(16px,1.4vw,18px); line-height: 1.75; margin: clamp(24px,3vw,36px) 0 clamp(36px,4.5vw,52px); }
.svc-row {
  display: grid; grid-template-columns: 80px 1.2fr 1.6fr auto; gap: 30px; align-items: center;
  padding: 30px 0; border-bottom: 1px solid rgba(255,255,255,0.16);
  transition: padding 0.45s var(--ease); position: relative;
}
.svc-list .svc-row:last-child { border-bottom: none; }
.svc-row .num { font-family: var(--mono); font-size: 13px; color: rgba(255,255,255,0.55); }
.svc-row h3 { font-family: var(--serif); font-weight: 500; font-size: clamp(26px,3vw,46px); transition: 0.45s var(--ease); }
.svc-row h3 em { font-style: italic; }
.svc-desc { display: flex; flex-direction: column; gap: 8px; }
.svc-price { font-family: var(--mono); font-size: 12px; letter-spacing: 0.08em; color: var(--au-peach); }
.svc-row p { color: rgba(255,255,255,0.7); font-size: 15px; line-height: 1.6; max-width: 46ch; }
.svc-row:hover { padding-left: 18px; }
.svc-row:hover h3 { color: var(--au-peach); }
.svc-row .arrow { justify-self: end; color: rgba(255,255,255,0.55); transition: 0.45s; }
.svc-row:hover .arrow { color: var(--au-peach); transform: translateX(6px); }

/* ---------- ABOUT ---------- */
.about { position: relative; overflow: hidden; }
.about .aurora { opacity: 1; }
.about .inner { position: relative; z-index: 3; }
.about .statement {
  font-family: var(--serif); font-weight: 500; color: #fff;
  font-size: clamp(30px,4.6vw,74px); line-height: 1.04; letter-spacing: -0.01em;
  max-width: 18ch; text-shadow: 0 1px 22px rgba(60,12,10,0.18);
}
.about .statement em { font-style: italic; }
.about .statement .mut { color: rgba(255,255,255,0.5); }
.about .cols { display:grid; grid-template-columns: repeat(3,1fr); gap: clamp(18px,2vw,28px); margin-top: clamp(50px,7vw,96px); }
.about .col { padding: clamp(24px,2.4vw,32px); border-radius: 20px; }
.about .col h4 { font-family: var(--mono); font-size: 12px; letter-spacing: 0.16em; text-transform: uppercase; color: rgba(255,255,255,0.72); margin-bottom: 14px; }
.about .col p { color: rgba(255,255,255,0.9); font-size: 16px; line-height: 1.65; }

/* ---------- PROCESS ---------- */
.process { position: relative; overflow: hidden; background: var(--cream-2); }
.process::before { content:""; position:absolute; inset:0; z-index:0; pointer-events:none;
  background: radial-gradient(70% 70% at 10% -5%, rgba(255,150,110,0.30), transparent 58%),
              radial-gradient(64% 78% at 102% 105%, rgba(255,70,135,0.22), transparent 60%); }
.process .wrap { position: relative; z-index: 3; }
.proc-grid { display:grid; grid-template-columns: repeat(4,1fr); gap: clamp(16px,2vw,28px); }
.proc-card { padding: clamp(22px,2.2vw,30px); border-radius: 20px; }
.proc-card .pn { font-family: var(--serif); font-size: clamp(40px,5vw,76px); line-height: 0.9; }
.proc-card .pn em { font-style: italic; color: var(--au-pink); }
.plan-grid .pn em { color: #C4285A; }
.plan-grid .proc-card { transition: transform 0.4s var(--ease), box-shadow 0.4s var(--ease); }
.plan-grid .proc-card:hover { transform: scale(1.035); box-shadow: 0 0 0 1px rgba(196,40,90,0.16), 0 30px 60px rgba(196,40,90,0.22), 0 0 50px rgba(217,85,61,0.2); }
.proc-card h3 { font-family: var(--sans); font-weight: 600; font-size: 19px; margin-top: 18px; letter-spacing: 0.01em; }
.proc-card p { margin-top: 10px; color: var(--ink-soft); font-size: 14.5px; line-height: 1.6; }

/* ---------- STATS ---------- */
.stats {
  --au-cream: #2A0910;
  --au-pink:  #7A1230;
  --au-coral: #A31E2A;
  --au-peach: #D9553D;
  --au-accent: #FFB98A;
}
.stats { position: relative; overflow: hidden; color: #fff; }
.stats .aurora { z-index: 0; }
.stats .wrap { position: relative; z-index: 3; }
.stat-grid { display:grid; grid-template-columns: repeat(4,1fr); gap: clamp(16px,2vw,28px); }
.stat .n { font-family: var(--serif); font-weight: 500; font-size: clamp(52px,7vw,116px); line-height: 0.92; letter-spacing: -0.02em; }
/* The plus keeps its italic but not the pink - against the deep aurora behind
   this section it read as a darker smudge rather than an accent. */
.stat .n em { font-style: italic; color: inherit; }
/* A word after the figure sits smaller and italic so the number still leads. */
.stat .n .unit { font-style: italic; font-size: 0.34em; margin-left: 0.5em; letter-spacing: 0; }
.stat .l { font-family: var(--mono); font-size: 12px; letter-spacing: 0.12em; text-transform: uppercase; color: rgba(255,255,255,0.72); margin-top: 24px; max-width: 22ch; }
.stat { padding: clamp(26px,2.6vw,38px); border-radius: 22px; transition: transform 0.4s var(--ease), box-shadow 0.4s var(--ease); }
.stat:hover { transform: scale(1.035); box-shadow: 0 0 0 1px rgba(255,255,255,0.14), 0 30px 60px rgba(163,30,42,0.4), 0 0 50px rgba(217,85,61,0.28); }

/* ---------- CLIENTS ---------- */
.clients { background: var(--cream); }
.clients .lead { font-family: var(--mono); font-size: 12px; letter-spacing: 0.18em; text-transform: uppercase; color: var(--ink-faint); text-align: center; margin-bottom: 50px; }
.clients .lead strong { font-weight: 700; color: var(--ink); }
.cl-row { display:flex; align-items:center; justify-content: center; gap: clamp(20px,3vw,45px); flex-wrap: wrap; row-gap: 22px; }
.cl-row .cl { font-family: var(--serif); font-weight: 500; font-size: clamp(18px,2.1vw,30px); line-height: 1.4; opacity: 0.4; transition: 0.4s; letter-spacing: -0.01em; display: flex; align-items: center; gap: clamp(20px,3vw,45px); }
.cl-row .cl:hover { opacity: 1; color: var(--au-pink); }
.cl-row .cl:not(:last-child)::after { content: ""; width: 4px; height: 4px; border-radius: 50%; background: currentColor; opacity: 0.5; flex: none; }

/* ---------- CONTACT FOOTER ---------- */
.contact { position: relative; overflow: hidden; min-height: 92svh; display: flex; flex-direction: column; justify-content: space-between; }
.contact .aurora.deep { z-index: 0; }
.contact .inner { position: relative; z-index: 3; width:100%; }
.contact .top { padding-top: clamp(80px,11vw,150px); }
.contact .eyebrow { color: rgba(255,255,255,0.85); }
.contact h2 { font-family: var(--serif); font-weight: 500; color:#fff; font-size: clamp(52px,11vw,200px); line-height: 0.9; letter-spacing: -0.03em; margin-top: 28px; }
.contact h2 em { font-style: italic; }
.contact .email { display:inline-flex; align-items:center; gap: 18px; margin-top: 40px; color:#fff; font-size: clamp(20px,2.6vw,40px); font-family: var(--serif); border-bottom: 1px solid rgba(255,255,255,0.5); padding-bottom: 10px; transition: 0.4s; }
.contact .email:hover { gap: 28px; border-color: #fff; }
.contact .foot { padding-bottom: 40px; }
.contact .foot-grid { display:flex; justify-content: space-between; align-items: flex-start; gap: 40px; flex-wrap: wrap; padding-top: 30px; border-top: 1px solid rgba(255,255,255,0.22); color: rgba(255,255,255,0.82); }
.contact .foot-grid .col { display:flex; flex-direction: column; gap: 10px; font-size: 14px; }
.contact .foot-grid .col h5 { font-family: var(--mono); font-size: 11px; letter-spacing: 0.16em; text-transform: uppercase; color: rgba(255,255,255,0.55); margin-bottom: 6px; }
.contact .foot-grid a:hover { color:#fff; }
.contact .signoff { padding-bottom: 20px; line-height: 0; }
.contact .signoff img { width: clamp(200px,44vw,680px); height: auto; opacity: 0.18; display: block; }

/* ---------- PROBLEM ---------- */
.problem { background: var(--cream); text-align: center; }
.problem .wrap { display: flex; flex-direction: column; align-items: center; }
.problem .statement { margin: 0 auto; text-align: center; }
.problem .statement { font-family: var(--serif); font-weight: 500; font-size: clamp(30px,4.6vw,68px); line-height: 1.06; max-width: 20ch; letter-spacing: -0.01em; }
.problem .statement em { font-style: italic; color: #E53B4C; }
.problem-body { max-width: 78ch; margin: clamp(32px,4.5vw,48px) auto 0; display: flex; flex-direction: column; gap: 20px; text-align: center; }
.problem-body p { font-size: clamp(16px,1.5vw,19px); line-height: 1.7; color: var(--ink-soft); }

/* ---------- WHY US ---------- */
/* richer, burgundy-matched aurora so this section reads as intentional next to the hero/footer, not washed-out orange */
.whyus {
  --au-cream: #2A0910;
  --au-pink:  #7A1230;
  --au-coral: #A31E2A;
  --au-peach: #D9553D;
}
.whyus { position: relative; overflow: hidden; color: #fff; }
.whyus .aurora { z-index: 0; }
.whyus .wrap { position: relative; z-index: 3; }
.whyus .sec-head h2 { color: #fff; }
.whyus .sec-head .right { color: rgba(255,255,255,0.78); }
.why-grid { display: grid; grid-template-columns: repeat(2,1fr); gap: clamp(16px,2vw,24px); }
.why-item { display: flex; gap: 20px; padding: clamp(24px,2.2vw,32px); border-radius: 20px; transition: transform 0.4s var(--ease), box-shadow 0.4s var(--ease); }
.why-item:hover { transform: scale(1.035); box-shadow: 0 0 0 1px rgba(255,255,255,0.16), 0 30px 60px rgba(255,46,116,0.28), 0 0 60px rgba(255,122,69,0.22); }
.why-item .ic { width: 46px; height: 46px; flex: none; display: flex; align-items: center; justify-content: center; color: #fff; background: none; }
.why-item .ic svg { width: 28px; height: 28px; }
.why-item h4 { font-family: var(--sans); font-weight: 600; font-size: 17px; letter-spacing: 0.01em; }
.why-item p { margin-top: 8px; color: rgba(255,255,255,0.72); font-size: 14.5px; line-height: 1.62; }

/* ---------- COMPARE TABLE ---------- */
.compare { background: var(--cream-2); }
.table-scroll { overflow-x: auto; border-radius: 20px; }
.compare table { width: 100%; min-width: 640px; border-collapse: collapse; background: var(--cream); border-radius: 20px; overflow: hidden; }
.compare th, .compare td { padding: 20px 24px; text-align: left; border-bottom: 1px solid var(--line-2); }
.compare thead th { font-family: var(--mono); font-size: 11px; letter-spacing: 0.12em; text-transform: uppercase; color: var(--ink-faint); font-weight: 500; background: var(--cream-2); }
.compare td:first-child, .compare th:first-child { font-family: var(--serif); font-size: 17px; font-weight: 500; }
.compare tbody tr:last-child td { border-bottom: none; }
.compare td:first-child { border-right: 1px solid var(--line-2); }
.compare .us-col { background: rgba(255,46,116,0.05); }
.compare th.us-col { color: var(--au-pink); font-weight: 700; font-size: 20px; text-shadow: 0 0 18px rgba(255,46,116,0.45); }
.compare .us-col { text-shadow: 0 0 14px rgba(255,46,116,0.18); }
.compare .yes { color: var(--au-pink); font-weight: 700; }
.compare .no { color: var(--ink-faint); }
.compare td, .compare th { font-size: 14.5px; }

@media (max-width: 900px) {
  .table-scroll { overflow-x: visible; border-radius: 0; }
  .compare table { min-width: 0; background: none; border-radius: 0; border-collapse: collapse; }
  .compare thead { position: absolute; width: 1px; height: 1px; overflow: hidden; clip: rect(0 0 0 0); }
  .compare tbody tr {
    display: block; background: var(--cream); border: 1px solid var(--line-2);
    border-radius: 16px; padding: 18px 20px; margin-bottom: 16px;
  }
  .compare tbody tr:last-child { margin-bottom: 0; }
  .compare td {
    display: flex; flex-direction: column; align-items: flex-start; text-align: left;
    gap: 4px; padding: 8px 0; border-bottom: none;
  }
  .compare td.row-label {
    display: block; font-size: 16px; padding: 0 0 12px; margin-bottom: 6px;
    border-bottom: 1px solid var(--line-2); border-right: none;
  }
  .compare td[data-label]::before {
    content: attr(data-label); font-family: var(--mono); font-size: 10.5px;
    letter-spacing: 0.08em; text-transform: uppercase; color: var(--ink-faint);
  }
  .compare td.us-col { background: rgba(255,46,116,0.06); border-radius: 10px; padding: 8px 10px; margin: 2px 0; }
}

/* ---------- THE PLAN ---------- */
.plan-grid { display: grid; grid-template-columns: repeat(3,1fr); gap: clamp(16px,2vw,28px); }

/* ---------- TESTIMONIALS (proof) ---------- */
.testi-grid { display: grid; grid-template-columns: repeat(3,1fr); gap: clamp(18px,2vw,28px); }
.testi-card { border-radius: 22px; padding: clamp(26px,2.6vw,34px); display: flex; flex-direction: column; gap: 16px; min-height: 260px; }
.quote { position: relative; overflow: hidden; color: #fff; }
.quote .aurora { z-index: 0; }
.quote .wrap { position: relative; z-index: 3; }
.quote .sec-head h2 { color: #fff; }
.quote .sec-head .right { color: rgba(255,255,255,0.78); }
.testi-card .mark { font-family: var(--serif); font-size: 52px; line-height: 0.4; color: #FFB98A; }
.testi-card blockquote { font-family: var(--sans); font-size: clamp(15px,1.3vw,17px); line-height: 1.6; font-weight: 500; letter-spacing: -0.005em; color: #fff; font-style: italic; }
.testi-card blockquote em { font-style: italic; }
.testi-card .by { font-family: var(--mono); font-size: 11px; color: rgba(255,255,255,0.72); letter-spacing: 0.12em; text-transform: uppercase; }
/* Rating sits between the quote and the name; margin-top: auto moved here so
   it, not the attribution, pins the pair to the foot of the card. */
.testi-card .stars5 { margin-top: auto; }
.stars5 { display: block; color: #F5B942; font-size: 15px; letter-spacing: 3px; line-height: 1; }
.testi-card .by strong { color: #fff; font-weight: 700; }

/* ---------- CASE STUDY TEASER ---------- */
.cs-row { display: grid; grid-template-columns: repeat(3,1fr); gap: clamp(20px,2.4vw,32px); }

/* ---------- WHO WE WORK WITH - TABLE ---------- */
.wwww { background: var(--cream); }
.wwww table { width: 100%; min-width: 600px; border-collapse: collapse; }
.wwww th, .wwww td { padding: 20px 22px; text-align: left; border-bottom: 1px solid var(--line); }
.wwww thead th { font-family: var(--mono); font-size: 11px; letter-spacing: 0.12em; text-transform: uppercase; color: var(--ink-faint); font-weight: 500; }
.wwww td:first-child { font-family: var(--serif); font-size: 18px; font-weight: 500; }
.wwww td, .wwww th:not(:first-child) { font-size: 14.5px; color: var(--ink-soft); }
.wwww tbody tr:last-child td { border-bottom: none; }

/* ---------- FIT GRID (who we work with) ---------- */
.fit-grid { display: grid; grid-template-columns: 1fr 1fr; gap: clamp(20px,2.5vw,32px); }
.fit-col { padding: clamp(28px,2.6vw,36px); border-radius: 20px; background: var(--cream); border: 1px solid var(--line-2); }
.fit-col h3 { font-family: var(--sans); font-weight: 600; font-size: 15px; letter-spacing: 0.02em; text-transform: uppercase; margin-bottom: 22px; }
.fit-yes h3 { color: var(--au-pink); }
.fit-no h3 { color: var(--ink-faint); }
.fit-row { display: flex; gap: 14px; align-items: flex-start; padding-block: 14px; border-top: 1px solid var(--line-2); }
.fit-row:first-of-type { border-top: none; }
.fit-row p { font-size: 15px; line-height: 1.55; color: var(--ink-soft); }
.fit-yes .fit-ic { color: var(--au-pink); font-weight: 700; flex: none; }
.fit-no .fit-ic { color: var(--ink-faint); font-weight: 700; flex: none; }
@media (max-width: 760px) { .fit-grid { grid-template-columns: 1fr; } }

/* ---------- INDUSTRIES ---------- */
.industries { background: var(--cream-2); }

/* who-we-work-with / recent-work / testimonials - distinct warm tints so the run doesn't blur together */
.wwww { background: var(--cream-2); }
.work { background: color-mix(in oklch, var(--cream) 90%, var(--au-peach) 10%); }
.industries-grid { display: grid; grid-template-columns: repeat(auto-fit, minmax(190px, 1fr)); gap: 16px; }
.industry-card { padding: 20px; border-radius: 18px; background: var(--cream); border: 1px solid var(--line-2); transition: 0.35s var(--ease); }
.industry-card:hover { border-color: #E53B4C; transform: translateY(-3px); }
.industry-card .industry-img { display: block; width: 100%; aspect-ratio: 4/3; border-radius: 16px; overflow: hidden; background: var(--cream-2); }
.industry-card .industry-img img { width: 100%; height: 100%; object-fit: cover; display: block; }
.industry-card h4 { margin-top: 16px; font-family: var(--sans); font-weight: 600; font-size: 16px; }
.industry-card p { margin-top: 6px; color: var(--ink-soft); font-size: 13.5px; line-height: 1.55; }

/* ---------- GUARANTEE ---------- */
.guarantee {
  --au-cream: #2A0910;
  --au-pink:  #7A1230;
  --au-coral: #A31E2A;
  --au-peach: #D9553D;
  --au-accent: #FFB98A;
  --au-blush: #A83248;
  --au-red: #A31E2A;
}
.guarantee { position: relative; overflow: hidden; color: #fff; text-align: center; }
.guarantee .aurora { z-index: 0; }
.guarantee .wrap { position: relative; z-index: 3; }
.guarantee .badge { display: flex; justify-content: center; margin: 0 auto 30px; }
.guarantee .badge svg { width: 52px; height: 52px; color: var(--au-accent); }
.guarantee h2 { font-family: var(--serif); font-weight: 500; font-size: clamp(32px,5vw,64px); max-width: 20ch; margin: 0 auto; line-height: 1.08; letter-spacing: -0.01em; }
.guarantee h2 em { font-style: italic; color: inherit; }
.guarantee p.sub { margin: 24px auto 0; max-width: 56ch; color: rgba(255,255,255,0.78); font-size: 16px; line-height: 1.7; }
.guarantee .pts { display: flex; justify-content: center; gap: clamp(18px,3vw,44px); margin-top: 42px; flex-wrap: wrap; }
.guarantee .pt { font-family: var(--mono); font-size: 12px; letter-spacing: 0.06em; color: rgba(255,255,255,0.88); display: flex; align-items: center; gap: 8px; }
.guarantee .pt::before { content: "✓"; color: var(--au-accent, var(--au-peach)); font-weight: 700; }

/* ---------- FAQ ---------- */
.faq { background: var(--cream); }
.faq .sec-head { flex-direction: column; align-items: center; text-align: center; }
.faq .sec-head .right { text-align: center; max-width: 460px; }
.faq .sec-head .right a { color: var(--ink); text-decoration: underline; text-underline-offset: 3px; }
.faq-list { max-width: 1080px; margin: 0 auto; display: grid; grid-template-columns: 1fr 1fr; gap: 0 56px; }
.faq-item { border-bottom: 1px solid var(--line); padding: 26px 0; cursor: pointer; }
.faq-item:first-child { border-top: 1px solid var(--line); }
.faq-q { display: flex; justify-content: space-between; align-items: center; gap: 24px; font-family: var(--sans); font-size: clamp(17px,1.7vw,20px); font-weight: 600; letter-spacing: -0.005em; }
.faq-q .plus { font-family: var(--mono); font-size: 20px; transition: transform 0.35s var(--ease); flex: none; color: var(--ink-soft); }
.faq-item.open .plus { transform: rotate(45deg); color: var(--au-pink); }
.faq-a { max-height: 0; overflow: hidden; transition: max-height 0.4s var(--ease), opacity 0.3s; opacity: 0; }
.faq-item.open .faq-a { max-height: 300px; opacity: 1; }
.faq-a p, .faq-a ul { color: var(--ink-soft); font-size: 15px; line-height: 1.7; max-width: 64ch; }
.faq-a p { padding-top: 14px; }
.faq-a p + p { padding-top: 10px; }
.faq-a ul { margin: 10px 0 0; padding-left: 22px; }
.faq-a li + li { margin-top: 4px; }

/* ---------- FINAL CTA ---------- */
.final-cta { position: relative; overflow: hidden; text-align: center; color: #fff; padding-block: clamp(100px,14vw,180px); background: var(--wine-deep); }
.final-cta .flat-overlay {
  position: absolute; inset: 0; z-index: 0;
  background: radial-gradient(120% 100% at 50% 0%, rgba(255,122,69,0.14) 0%, transparent 55%);
}
.final-cta .wrap { position: relative; z-index: 3; }
.final-cta .eyebrow { color: rgba(255,255,255,0.85); justify-content: center; }
.final-cta .stars { justify-content: center; font-size: 10px; letter-spacing: 0.18em; gap: 10px; }
.final-cta .stars .st { font-size: 12px; letter-spacing: 2px; }
.final-cta h2 { font-family: var(--serif); font-weight: 500; font-size: clamp(42px,8vw,140px); line-height: 0.96; letter-spacing: -0.02em; margin-top: 24px; }
.final-cta h2 em { font-style: italic; }
.final-cta p { margin: 40px auto 0; max-width: 52ch; color: rgba(255,255,255,0.85); font-size: clamp(15px,1.5vw,19px); line-height: 1.6; }
.final-cta .ctarow { margin-top: 44px; display: flex; gap: 18px; justify-content: center; flex-wrap: wrap; }

/* ---------- RESPONSIVE ---------- */
@media (max-width: 980px) {
  .nav-links { display: none; }
  .hero { min-height: auto; flex-direction: column; }
  .heroA .hero-content, .heroC .hero-content { padding-top: 128px; }
  .heroB .hero-content { align-items: flex-start; }
  .heroB .wrap { grid-template-columns: 1fr; gap: 40px; padding-top: 128px; padding-bottom: 72px; }
  .heroB .panel { max-width: 480px; }
  .hero .scrollcue { position: static; left: auto; bottom: auto; transform: none; margin: 8px auto 40px; }
  .heroC .cgrid { grid-template-columns: 1fr; }
  .heroC .c-side { flex-direction: row; align-items: center; justify-content: space-between; width:100%; text-align: left; }
  .work-grid { grid-template-columns: 1fr; }
  .work .offset { margin-top: 0; }
  .svc-row {
    grid-template-columns: 1fr auto;
    grid-template-areas: "num arrow" "title title" "desc desc";
    row-gap: 10px; column-gap: 14px;
  }
  .svc-row .num { grid-area: num; }
  .svc-row .arrow { grid-area: arrow; justify-self: end; }
  .svc-row h3 { grid-area: title; }
  .svc-row .svc-desc { grid-area: desc; }
  .svc-row p { max-width: none; }
  .about .cols { grid-template-columns: 1fr; gap: 28px; }
  .proc-grid { grid-template-columns: 1fr 1fr; }
  .stat-grid { grid-template-columns: 1fr 1fr; gap: 30px; }
  .sec-head { flex-direction: column; align-items: flex-start; }
  .sec-head .right { text-align: left; }
}
@media (max-width: 980px) {
  .problem .points { grid-template-columns: 1fr; }
  .why-grid { grid-template-columns: 1fr; }
  .plan-grid { grid-template-columns: 1fr; }
  .testi-grid { grid-template-columns: 1fr; }
  .cs-row { grid-template-columns: 1fr; }
  .guarantee .pts { gap: 20px 30px; }
}
@media (max-width: 760px) {
  .faq-list { grid-template-columns: 1fr; }
  /* Icon above the copy once the cards run full width. */
  .why-item { flex-direction: column; gap: 12px; }
  /* The source images are landscape; a 4:3 crop on a full-width tile has to
     scale them up hard, so keep closer to their native ratio here. */
  .industry-card .industry-img { aspect-ratio: 7/4; }
}
@media (max-width: 560px) {
  .proc-grid, .stat-grid { grid-template-columns: 1fr; }
  .hero .coord.tr { display: none; }
}